New vision statement guides the winery team and invites the world in
The team at Summerhill Pyramid Winery announces its new brand vision.
To arrive at this new vision, the winery management team and the family members took a deep look at their purpose, and along the journey the winery achieved certified B Corp status earlier in 2019, the first Canadian winery to do so.
The team arrived at seven guiding principles to inform the way they make wine, their business practices, and the way they interact with the world. The winery is rolling out a new logo and later a new package, but the way forward is also about how they present themselves as a whole.
Ezra Cipes took over as CEO of Summerhill Pyramid Winery in 2012, and over the past seven years he has worked hard with his family to corral and determine the way forward for the pioneering B.C. winery. His father, and Summerhill founder Stephen Cipes, revolutionized organic wine production in B.C., as one of the first B.C. wineries, and is being recognized for his leadership at the BC Restaurant Hall of Fame in October.
Today, the team shares their newly written vision document, inviting their team, customers, and community to embrace it, and live out the practices and values that has always made Summerhill special and loved.
“The intent of this vision statement is not only to guide us as a company, but also to share our values publicly, so that we are transparent about our values, can be held accountable to them, and can invite everyone to see the world as we see it and to join us in this vision of gratitude and abundance for people and planet,” said Ezra Cipes.