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Nov 24, 2021 | Winery Industry News

Commerce7 is a DTC platform focused on providing customer centric commerce solutions to the wine industry. Innovative features such as being 100 per cent API based, their personalization engine, and modern ecommerce and club solutions has made it the platform of choice for wineries looking for a more modern solution. Regardless of size, all clients on the Commerce7 platform have access to the entire suite of products and all features and functionality.


Within the ecommerce functionality, Commerce7 provides a variety of customer segmentation and content personalization tools. Sites can be programmed to show content customized for each customer base, for example, a long-standing or high-value customer is offered club options up front, whereas a new visitor might first be shown best sellers. 

By analyzing shopping habits, additional personalization can match products to an individual customer’s tastes. 

Commerce7 can be used with an existing website and with any CMS that accommodates dynamic URLs to enable you to design and brand your website and merchandise your product without the restrictions of other ecommerce site design tools. 

Wine Clubs 

With the boom of subscription services, consumer expectations have grown and many members are looking for experiences that are personalized and tailored to their needs. Commerce7 has options that provide your wine club members with full control over their orders, allowing them to change product, quantity, frequency, and ship dates within their packages. They can even pause or cancel their subscriptions, an option that has become the standard for modern clubs which increases buyer confidence, signup, order value, and retention. 


The Commerce7 POS system can be run from any device with a browser, from computers to tablets and even smartphones. That gives wineries unlimited access to information at the till if required. The design is fast, lightweight, and easy to use. The POS is integrated with EMV hardware and supports mobile payment options such as Apple, Samsung, and Google Pay. 


Commerce7 has a built-in reservations module. See at a glance the number of reservations booked for the day, time of each reservation, and number of guests. If experiences are hosted, hosts can be assigned to reservations immediately. Reservations are quickly and easily booked by guests online. 

The Commerce7 platform is extremely focused on the end customer experience, the openness of the APIs makes it compatible with most specialized tools for marketing and reporting purposes, and it allows wineries to keep their personality front and centre in their website design. 

For more information, free trials, and a video demonstation, visit