Generosity of BC Liquor Stores’ customers continues

BC Liquor Stores’ customers have again demonstrated their care, compassion and generosity for fellow British Columbians by donating more than $340,000 to the Canadian Red Cross, to-date.

BC Liquor Stores activated its partnership with the Red Cross on July 10, 2017, to help provide much-needed financial support for those impacted by the wildfires burning around the province. In only three weeks, more than $340,000 has been donated – but more can still be done, with many communities still under evacuation alert or evacuation order and more weeks of a hot summer still around the corner.

Customers are encouraged to continue their kind-heartedness by donating – in increments of $2, $5 or multiples thereof – at the till. All funds raised go directly to the Red Cross and help provide evacuees with shelter, food and water.

Local liquor companies also have shown their support by donating directly to the Red Cross up to $2 from select products sold in BC Liquor Stores. An additional $69,500 has been raised for the Red Cross, thanks to their generosity.

The Red Cross is also recruiting community volunteers, as their teams become more spread out with more communities affected by the wildfires. If you are able to volunteer your time – particularly in Prince George, Kamloops or Williams Lake – please visit the Red Cross website and fill out the wildfire volunteer application: